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Channel: Employment Branding Archives - Dr John Sullivan
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Revelation – Your Employer Brand Is No Longer Owned by Your Firm

For more than a decade, I have worked tirelessly to maintain my status as a recognized global expert on employer branding. I have advised numerous firms; developed positioning methodologies now in use...

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Best Practices in Recruiting — ERE Excellence Awards 2010 (Part 2 of 4)

Award Winner — Ernst & Young As a global leader in accounting and advisory services, Ernst & Young has a long history of excelling in many aspects of talent management. Its efforts with regard...

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Authenticity: Assessing Whether Your Recruiting Messages Are Effective (Part...

Most Current Recruiting Messages Aren’t Authentic Recruiting messages can be presented via a variety of channels, including corporate websites, job postings, print collateral, social media services,...

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Authenticity: Assessing Whether Your Recruiting Messages Are Effective (Part...

Examine your social media initiatives using the following checklist. Tally your points to determine how authentic your efforts are. Corporate profile page (4 points) — your organization should have a...

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Win Program Excellence Awards to Enhance Your Employer Brand and Your Career

In my experience, there is no single action that has a greater impact on your employer brand image then by winning an external award for excellence in your people management programs. It is the...

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Authenticity: Do You Really Think Applicants Believe That Crap on Your...

You may think that the title of this article is a little unprofessional because it includes the word “crap.” If you think an alternate title like “increasing the readability of corporate messaging”...

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Advanced Items For Your Recruiting Agenda – What Should Google Do Next?

During the newly reinvigorated and exciting ERE conference, two attendees posed related but powerful questions to me. The first was “What advanced topics should be on the agenda of recruiting leaders...

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The Top 25 Recruiting Trends, Problems, and Opportunities for 2014, Part 1 and 2

Even if you work in a corporate recruiting function with low resources or minimal expectations for change, every recruiter still has a professional obligation to maintain their awareness of the latest...

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Unless You Segment Your Recruiting Messaging, You Won’t Attract Top...

Unless you tailor your bait, you’ll never attract the very best prospects It might sound silly on the surface, but fishing and recruiting have a lot in common. Any seasoned fisherman or woman would...

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Examining Zappos’s ‘No Job Postings’ Recruiting Approach — Innovation or...

The new recruiting “no job postings” website of Zappos is truly unique. First off, you have to give the Zappos team credit for eliminating anything in recruiting, because we have a long history in...

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Donald Trump Taught Us All We Needed To Know About Employer Branding

By Dr John Sullivan September 21, 2015 | ERE This article is not about politics; instead, it’s about how organizations can build a powerful employer brand in a short period of time. As an ardent...

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Slides – Employer Branding Tips To Help Transform Your HR Stories

Tips to help transform your hr stories biocom hr executive breakfast september 24, 2015 v1.5 from Dr John Sullivan

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Native Advertising — The Next Big Thing In Recruitment Advertising

I have always encouraged recruiting leaders to borrow effective practices from the business side of the enterprise and to adapt them to the recruiting function. One current opportunity for borrowing is...

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The Biggest Mistake In Employer Branding — Failing To Measure The Business...

In my experience, the current state of employer branding is dismal. I have been developing employer branding solutions since before the advent of electricity it seems — back when it was called Employer...

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Do You Work At A Dinosaur Recruiting Function? A Quick Assessment Checklist

As seen on ERE Media (March 10, 2017). I read an excellent think piece the other day by Kaela Wax. Where on her blog she stated that as an outsider, after closely studying the recruiting industry, she...

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What HR Should Do In The Wake Of United’s PR Debacle

As seen on TLNT (April 14, 2017). By now, most of us have seen the shocking video where United Airlines had an unwilling 69-year-old passenger dragged off of one of their airplanes. Many are also...

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A Story Inventory Will Allow You to WOW Top Candidates

How Stories Will Dramatically Improve Your Recruiting Results If you want to improve your recruiting results dramatically, one of the smartest things that you can do is to ask your new hires “Why did...

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Excite Applicants by Boldly Providing Promotion, Pay, and Retention Info

If you need to gain a competitive advantage in recruiting, consider proactively revealing detailed information covering the attraction factors that applicants care the most about, including pay,...

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End Your Seasonal Recruiting Problems — The Top 10 Proven Solutions

Why You Are Losing “The War For Seasonal Talent” Explained Managers who must recruit seasonal staff need to wake up and realize that the recruiting landscape has changed. Today’s managers must learn...

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Jim D’Amico — A Profile of an Exceptional Corporate Recruiting Leader, Part 2

Note: this two-part article is part of my continuing series of profiles on exceptional corporate recruiting leaders Last week in Part 1 of my compelling profile of recruiting-leader-extraordinaire Jim...

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